UPS “LITTLE GIRL, BIG FUTURE”

”Best of Show,” GOLD American Advertising Awards
22 Million+ Video views
33 Million+ Earned Reach

Six-year-old Parson’s love for UPS began when their book and toy drive for the local children’s hospital led to daily deliveries from UPS. One day in particular changed Parson’s entire outlook on life: the day she met a female UPS driver, Tammy. After that day, she knew she could be anything she put her mind to. Even a UPS driver! We kicked off the campaign by delivering Parson an unforgettable day at the UPS hub with her hero, Tammy. Parson spent the day shadowing Tammy and even helped her deliver packages! It all ended with a very special delivery for Parson: her very own tiny UPS truck and the confidence to know she can be anything she wants to be when she grows up.

NBC LITTLE BIG SHOTS // HOSTED BY MELISSA MCCARTHY

CREDITS

DIRECTOR Brandon Bray
EXECUTIVE PRODUCER, Natalie Sakai
PRODUCER Adam Pray
PRODUCTION COORD. Hannah Rome
DP Matt Batchelor
1ST AC Ulrich Von Dom
2nd AC Jason Elliot
SOUND Ferrick Hallaron
Grip/Electric Rick Malahy
POST PRODCUTION Hybrid Collective
Global Brand Manager, Ben Whitesell
Creative Director at T3, Aaron Cacali
Group Creative Director at T3, Jen Smith
Senior Art Director at T3. Annie Markovich
Motion Graphics Designer at T3, Allison McDaniel