Become Part of the Story.
Landry plays football in Adidas. He walks because of StandProud. If we want to talk superstars and gamechangers, Landry and StandProud embody the courage that it takes to completely smash through the norm and #BeTheDifference. You are already part of the story. We are asking you to take a larger role.
Watch the film and learn more below.
Become Part of the Story.
Landry plays football in Adidas. He walks because of StandProud. If we want to talk superstars and gamechangers, Landry and StandProud embody the courage that it takes to completely smash through the norm and #BeTheDifference. You are already part of the story. We are asking you to take a larger role.
Watch the film and learn more below.
Un Architecte traces the will of one boy to play football and the master craftsman who gives him the means to even attempt that goal. Shot in Democratic Republic of Congo with the nonprofit StandProud, the story is emblematic of difficulties overcome by children and youth with disabilities in developing nations, and of those who can help them realize their dreams. In collaboration with Bittersweet Foundation http://www.bittersweetmonthly.com/stories/stand-proud Director, Producer, Cinematographer Brandon Bray Executive Producer Kate Schmidgall 2nd Camera Operator, Associate Producer Stephen Jeter Post Production Decade Editor Brandon Bray Assistant Editor, Colorist, Sound Design Cody Guiler Audio mast and mix Stephen Dorman Score Ryan Taubert, "Pioneer
A Common Craft.
Adidas engineers high-performance, innovative and elegant sportswear. StandProud craftsmen utilize scrap metal and handmade tools. Yet the distinctive passion for enabling movement, fashioned for performance, and undertaken with integrity is exactly the same. Two teams. One story.
This film is a co-production of DECADE and Bittersweet Foundation. We are approaching you in hopes that you will help to further share this story. We've explained more below.
A Common Craft.
Adidas engineers high-performance, innovative and elegant sportswear. StandProud craftsmen utilize scrap metal and handmade tools. Yet the distinctive passion for enabling movement, fashioned for performance, and undertaken with integrity is exactly the same. Two teams. One story.
This film is a co-production of DECADE and Bittersweet Foundation. We are approaching you in hopes that you will help to further share this story. We've explained more below.
Dear Adidas,
We understand this is an unconventional approach: to support a cause, to create a film, to consider the ethos of it all, and to then contact you. Our goal with the film is to raise awareness about the plight of children with disabilities in developing countries through a story of singular strength and united commitment. We did not film this with the intention of reaching out to you. Landry was proud to wear his Adidas; we were honored to film him and the other youth and craftsmen of StandProud. We are writing to ask if you would consider sharing the video via your website, social media, and/or online magazine, potentially in relation to Universal Children's Day (November 20). Additional information follows. For now though, thank you for viewing.
Sincerely,
DECADE and Bittersweet Foundation
Media contact: Bailey Skiles | bailey@decade.is | 347.756.1732
DECADE is an award-winning production company that connects people, brands, causes and culture, through story. We work with real people, in real situations, focusing on short nonfiction films and branded content video series. Our team is based out of Washington, D.C. and calls the city home. We work with collaborators from across the country and globe, believing that working with others makes everyone better.
Bittersweet Foundation is a not-for-profit 501(c)(3), which publishes Bittersweet Monthly — an online educational and literary effort to tell stories of organizations doing inspiring and much needed work in response to the critical social issues of our day.
One Response to Disability.
In Democratic Republic of Congo, most youth with lower-limb disabilities cannot access treatment or basic mobility equipment. Stigma associated with disabilities also often prevent them from attending school or fully participating in society. One organization, StandProud is responding. Learn more below.
One Response to Disability.
In Democratic Republic of Congo, most youth with lower-limb disabilities cannot access treatment or basic mobility equipment. Stigma associated with disabilities also often prevent them from attending school or fully participating in society. One organization, StandProud is responding. Learn more below.
StandProud seeks to maximize the number of children and youth in DR Congo who have access to walking aids and who are able to participate in all normal aspects of Congolese society. StandProud fulfills its mission by raising financial support to provide leg braces (with corrective treatment rehabilitative services) at no cost to poor families and by promoting the integration of children with disabilities through increased opportunities for normal education and through participation in cultural activities.
#BeTheDifference
#BeTheDifference
DECADE
52 O Street NW, Suite 301
Washington, D.C. 20001
Media contact: Bailey Skiles | bailey@decade.is | (347) 756-1732
Shoe photo by Stephen Jeter