In a 2015 study supported by IBM, the US Chamber of Commerce Foundation, found that raising a company's reputation 1 point required 500 general social media snippets or only 50 corporate citizenship snippets (in an 18 day period). (1) (1) Bowdish, Lawrence and Diane Melley. "The Sentiment of Corporate Citizenship."Connect the Dots: How Businesses Solve Global Challenges Locally". United States Chamber of Commerce Foundation, Washington, D.C. October 5-7, 2015. Conference Presentation.

 

In a 2015 study supported by IBM, the US Chamber of Commerce Foundation, found that raising a company's reputation 1 point required 500 general social media snippets or only 50 corporate citizenship snippets (in an 18 day period). (1)

(1) Bowdish, Lawrence and Diane Melley. "The Sentiment of Corporate Citizenship."Connect the Dots: How Businesses Solve Global Challenges Locally". United States Chamber of Commerce Foundation, Washington, D.C. October 5-7, 2015. Conference Presentation.

  In Cone Communication/Ebiquity's 2015 Global CSR Report, 83% of surveyed consumers indicated that they would purchase a product if it was in support of a cause; 56% have done so in the past 12 months. (2) (2) "2015 Cone Communications/Ebiquity Global CSR Reports." Cone Communications: Boston (2015): 20-21.

 

In Cone Communication/Ebiquity's 2015 Global CSR Report, 83% of surveyed consumers indicated that they would purchase a product if it was in support of a cause; 56% have done so in the past 12 months. (2)

(2) "2015 Cone Communications/Ebiquity Global CSR Reports." Cone Communications: Boston (2015): 20-21.

  In the 2015 IBM/USCCF study, the average level of positive sentiment expressed in social media snippets increased from 19.25% for general posting to 48.43% for corporate citizenship snippets. (3) (3) Bowdish, Lawrence and Diane Melley. "The Sentiment of Corporate Citizenship."Connect the Dots: How Businesses Solve Global Challenges Locally". United States Chamber of Commerce Foundation, Washington, D.C. October 5-7, 2015. Conference Presentation.

 

In the 2015 IBM/USCCF study, the average level of positive sentiment expressed in social media snippets increased from 19.25% for general posting to 48.43% for corporate citizenship snippets. (3)

(3) Bowdish, Lawrence and Diane Melley. "The Sentiment of Corporate Citizenship."Connect the Dots: How Businesses Solve Global Challenges Locally". United States Chamber of Commerce Foundation, Washington, D.C. October 5-7, 2015. Conference Presentation.