Dear Adidas,

We understand this is an unconventional approach: to support a cause, to create a film, to consider the ethos of it all, and to then contact you. Our goal with the film is to raise awareness about the plight of children with disabilities in developing countries through a story of singular strength and united commitment. We did not film this with the intention of reaching out to you. Landry was proud to wear his Adidas; we were honored to film him and the other youth and craftsmen of StandProud. We are writing to ask if you would consider sharing the video via your website, social media, and/or online magazine, potentially in relation to Universal Children's Day (November 20). Additional information follows. For now though, thank you for viewing.

Sincerely,

DECADE and Bittersweet Foundation

Media contact: Bailey Skiles | bailey@decade.is | 347.756.1732

 

 

DECADE is an award-winning production company that connects people, brands, causes and culture, through story. We work with real people, in real situations, focusing on short nonfiction films and branded content video series. Our team is based out of Washington, D.C. and calls the city home. We work with collaborators from across the country and globe, believing that working with others makes everyone better.

Bittersweet Foundation is a not-for-profit 501(c)(3), which publishes Bittersweet Monthly — an online educational and literary effort to tell stories of organizations doing inspiring and much needed work in response to the critical social issues of our day.